Hotel Flooring Trends 2016
Despite increasing competition from serviced apartments and the likes of Airbnb, the hotel market is prospering.
According to Statista, the revenue of the global hotel industry was US$457 billion in 2011, with Euromonitor International forecasting a US$550 billion revenue in 2016.
In Australia, IBISWorld predicts industry revenue to grow at an annualised 2.4 per cent between 2011 and 2016, with 2015-16 to total AU$6 billion. They have credited the rise from strong growth in Asian tourism, particularly from China.
This growth is good for everyone, and one industry enjoying the hospitality revival is commercial flooring.
Flooring is often overlooked in interior design, but when it comes to hotels, it truly is the fifth wall.
It is one of the largest areas to cover and hoteliers are leaning on customer preferences to explore a multitude of flooring materials.
The rise in hotel prototypes such as new boutique, art and budget accommodation prioritises minimalistic styles and is also prompting a move away from traditional applications.
While a marble lobby may look luxurious, it not always affordable. Hardwood flooring, meanwhile, may provide a clean aesthetic but it is not always suitable in areas of high humidity or for acoustics.
Angela McGregor, marketing communications manager at Shaw Contract Group, notes that flooring choices align to a hotel’s position in the market. She has highlighted the top three buying drivers:
Read the full forecast report here.